We began by conducting extensive research on the crypto and fintech industries. We looked at the current trends and user needs to understand what would be important for the brand to convey.

The design team at MATTR got to work creating visual identity and system that would grow with them. We focused on creating a clean and modern look that would appeal to a wide audience. We used a bold color palette and simple typography to convey the app's accessibility and ease of use. We also incorporated illustrations and icons that would help users understand the app's features and functionality.

The final result is an app that is visually stunning and easy to navigate. The brand effectively communicates the key values and the design elements make it easy for users to understand how to use the app.